常見例句雙語(yǔ)例句The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers.現(xiàn)有的廣告效果測(cè)評(píng)方法不足以反映出廣告對(duì)于消費(fèi)者心理影響的過(guò)程。Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.之后,我們介紹了學(xué)術(shù)界對(duì)于廣告效果進(jìn)行的各種類型的研究,包括一系列廣告心理效果測(cè)評(píng)模型。The process that advertising effects audience is in a proper order of contact, hold, and feedback, while the process of 20th's advertising theories is in a negative direction.廣告對(duì)受眾發(fā)生作用的過(guò)程是一個(gè)“接觸—把握—反饋”的正向過(guò)程,而20世紀(jì)世界廣告理論的發(fā)展過(guò)程卻是一個(gè)“反饋—把握—接觸”的逆向過(guò)程。權(quán)威例句First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOsThese efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOsEmploying a series of regressions, the researchers were able to isolate the effects of display advertising versus search advertising.FORBES: Search vs. Display Advertising: Which Promises More Bang for the Buck? 返回 advertising effect