基本解釋[經(jīng)濟(jì)學(xué)]名人效用專業(yè)釋義經(jīng)濟(jì)學(xué)名人效用Chapter four analyzes celebrity endorsement utility in celebrity advertising and builds the celebrity endorsement utility function. Firms can use this function to choose the most proper celebrity endorser in an advertisement.最后結(jié)合安踏案例的實證研究得出價格、廣告和名人效用一起構(gòu)成了名人廣告中傳遞質(zhì)量信息的信號的結(jié)論。