常見例句雙語例句And then it mainly talks about the functional equivalence approach to advertising translation.主要是從文化和美學(xué)效果方面來論述怎樣實現(xiàn)廣告翻譯的對等。As for guiding translation theory, Functional Equivalence of Semantics or Pragmatics, Linguistic or Cultural Adaptation and Socio-semiotic Approach etc.就指導(dǎo)性翻譯理論而言,人們提出了語義或語用功能對等,語言或文化順應(yīng)以及社會符號學(xué)等。There is a principle of the translation of English advertisement — functional equivalence, and there are three approaches, namely, the literal approach, free approach and complementary approach.英語廣告詞翻譯原則——功能對等,并存在三種譯法即直譯法、意譯法和彌補法。 返回 functional equivalence approach