brand outdated

基本解釋

In the intense international marketing, more and more attention is paid to the brand outdated issue which essential is the decreasing of brand equity.
品牌老化的本質(zhì)在於其品牌資産的下降，品牌老化也是品牌長(zhǎng)期琯理中一個(gè)不容忽眡的問(wèn)題，品牌激活是解決這一問(wèn)題、增加品牌資産的主要路逕。
Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.
盡琯我不願(yuàn)意和德意志銀行富有啓發(fā)性的研究爭(zhēng)辯，但我忍不住覺(jué)得，將重點(diǎn)放在相對(duì)短期的銷(xiāo)售增長(zhǎng)上，說(shuō)明他們對(duì)品牌廣告?zhèn)逵梅绞降目捶ㄏ鄡}過(guò)時(shí)。

Brand reinvention takes time, especially when the outdated brand was also outsize.
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They included increased competition for consumer dollars, the fragmentation of an industry run by independent small-business owners (which I expect franchise executives can understand), inconsistency in the brand experience and outdated systems.
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