customer loyalty program

基本解釋

It could be said that casino companies have set the "gold standard" for customer loyalty programs.
可以說，賭場公司已經(jīng)建立起客戶忠誠度項(xiàng)目的“黃金標(biāo)準(zhǔn)”。
But during the runing of the program, it also faces some problem like other customer loyalty programs.
但酒店業(yè)的顧客忠誠計(jì)劃在實(shí)施過程中也遭遇了其它行業(yè)同樣的問題。
At present, the key problem in Chinas hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.
目前我國大型超市在顧客忠誠計(jì)劃運(yùn)作方麪存在的關(guān)鍵問題是缺乏戰(zhàn)略思考、缺乏價(jià)值和缺乏琯理。

Apply the same logic to customer loyalty programs like frequent flier miles, credit card rewards and online club accounts.
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Since implementing Microsoft Dynamics CRM, Hard Rock International reduced employee churn by 25%—while notching a 22% increase in participation in its customer loyalty programs.
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"Points for the sake of points is just buying off the customer, it doesn't drive loyalty, " says Gartner Research analyst Adam Sarner, who tracks customer loyalty programs.
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