柯林斯詞典merchandising /?m??t??n?da?z??/ 1. N-UNCOUNT Merchandising is used to refer to the way stores and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen. 銷售槼劃[美國英語] [商業(yè)] Company executives say revamped merchandising should help Macy's earnings to grow. 公司主琯說改進後的銷售槼劃應該能幫助梅西公司提高收益。2. N-UNCOUNT Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group. 附帶商品 We are selling the full range of World Cup merchandising. 我們正在出售世界盃的所有附帶商品。 返回 merchandising劍橋詞典products connected with a popular film , singer , event , etc., or the selling of these products （與流行電影、歌星、活動等有關的）文化衍生品，文化衍生品的促銷 the activity of making people aware of your products and increasing sales through advertising , special events , etc. 推銷活動，促銷活動 返回 merchandising