柯林斯詞典gimmick /?ɡ?m?k/ (gimmicks) 1. N-COUNT A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. 花招[表不滿(mǎn)] It is just a public relations gimmick. 這只是一種公關(guān)花招。 返回 gimmick劍橋詞典something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something （尤指為誘人購(gòu)買(mǎi)而搞的）花招，把戲；（誘人購(gòu)買(mǎi)的）華而不實(shí)的東西，金玉其外的東西 a publicity gimmick 廣告宣傳花招 They give away free gifts with children's meals as a sales /marketing gimmick. 他們給兒童套餐搭配免費(fèi)禮品作為促銷(xiāo)／營(yíng)銷(xiāo)伎倆。 返回 gimmick