柯林斯詞典gimmick /?ɡ?m?k/ (gimmicks) 1. N-COUNT A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. 花招[表不滿] It is just a public relations gimmick. 這衹是一種公關(guān)花招。 返回 gimmick劍橋詞典something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something （尤指爲誘人購買而搞的）花招，把戯；（誘人購買的）華而不實的東西，金玉其外的東西 a publicity gimmick 廣告宣傳花招 They give away free gifts with children's meals as a sales /marketing gimmick. 他們給兒童套餐搭配免費禮品作爲促銷／營銷伎倆。 返回 gimmick