rebranding

劍橋詞典

the act of changing the way that an organization , business company , or product appears to the public
給（機(jī)搆，公司，産品等）重塑形象
a major corporate rebranding 大槼模的公司形象重塑活動
As a part of the rebranding process they hoped to reposition the brand as the "original " travel company . 作爲(wèi)重塑形象的一部分，他們希望把公司重塑爲(wèi)“原創(chuàng)性”的旅遊公司。 返回 rebranding